Featured post

What is a careers page?

A well-designed careers page is the most effective tool for building and maintaining a company’s employer brand. No other employment platform offers the same breadth of information, customisability, or potential for traffic growth.

Careers pages and employer branding

A careers page, also known as a careers site, is a section on your website dedicated to presenting job openings and showcasing your employer brand. It could be a single landing page, a microsite, or a combination of a website and a job board.

It should be focused on telling potential employees who you are, your company values, why your employees enjoy working there, and what benefits new employees will receive. Your careers page messaging and content serve as the first point of contact for potential employees, and they’ll use it to decide whether or not to apply.

In addition to employer branding content, careers pages contain open positions, either directly on the page or via a link to a third-party platform.

One of the most important segments of the workshop is getting to know our client’s target audience and users.

Defining target groups – who is the web intended for?

A careers page, also known as a careers site, is a section on your website dedicated to presenting job openings and showcasing your employer brand. It could be a single landing page, a microsite, or a combination of a website and a job board.

It should be focused on telling potential employees who you are, your company values, why your employees enjoy working there, and what benefits new employees will receive. Your careers page messaging and content serve as the first point of contact for potential employees, and they’ll use it to decide whether or not to apply.

In addition to employer branding content, careers pages contain open positions, either directly on the page or via a link to a third-party platform.

The building blocks of off-page SEO

• Link building: Acquiring high-quality backlinks from authoritative websites is a key element of off-page SEO. The more valuable backlinks you have, the more credibility your site gains in the eyes of search engines.
• Social media: Engaging with your audience on social media platforms helps create a buzz around your brand and increase its exposure.
• Content marketing: Producing high-quality, shareable content is a surefire way to get noticed by search engines and users alike. This often leads to natural backlinks and improved site authority.
• Local SEO and citations: Optimising your website for local search is crucial for businesses targeting a specific geographical area.
• Online reputation management: Keeping track of your brand’s reputation and addressing any negative feedback or issues can go a long way in enhancing your site’s image.

Play videoPlay VideoOne of the most important segments of the workshop is getting to know our client’s target audience and users.

The building blocks of off-page SEO

• Link building: Acquiring high-quality backlinks from authoritative websites is a key element of off-page SEO. The more valuable backlinks you have, the more credibility your site gains in the eyes of search engines.
• Social media: Engaging with your audience on social media platforms helps create a buzz around your brand and increase its exposure.
• Content marketing: Producing high-quality, shareable content is a surefire way to get noticed by search engines and users alike. This often leads to natural backlinks and improved site authority.
• Local SEO and citations: Optimising your website for local search is crucial for businesses targeting a specific geographical area.
• Online reputation management: Keeping track of your brand’s reputation and addressing any negative feedback or issues can go a long way in enhancing your site’s image.